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It does look like it can hold quite a bit for its size. The Trax is probably not going to be bought by people whose first priority is cargo space, but the good news is that this is a small vehicle that has enough cargo space to be functional.
 

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Well the marketing is supposed to be almost entirely online for the Trax. I haven't seen anything yet (which makes me question if it is happening yet or if it is effective). Have any of you seen some Trax advertising yet?
 

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Discussion Starter · #5 ·
Well the marketing is supposed to be almost entirely online for the Trax. I haven't seen anything yet (which makes me question if it is happening yet or if it is effective). Have any of you seen some Trax advertising yet?
I told you an exclusively online campaign was a mistake, especially for a car that will be far more popular outside of the target demo then inside it.

Trax advertising has been in full swing since September 2014... ;)
 

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Hmmmm, I do wonder about the advertising then. I suppose we will really see if it is effective advertising when we get some more sales data on the Trax.

Emphasizing the space of the Trax would be a good idea though. It is definitely one of the features of the car that would draw people in.
 
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