I thought I would post this here since the Trax is trying to cater to customers that want tech. According to a JD Power Study 20 percent of new vehicle owners have never used 16 out of the 33 technology features they were questioned about.
For example, automatic parking wasn't used by 35% of drivers, and 33% of drivers don't use their heads-up display.
Do you guys use all the tech features in the Trax?J.D. Power says that neglecting a new technology feature in the first 30 days of ownership will usually lead to that feature never being used. The study pins the responsibility of getting customers using new technology on the dealers, as buyers had a much higher likelihood of using a new technology feature if it was explained to them in the dealership.
The study also looked at which features drivers did not want, with 20 percent of owners pinpointing 14 features they could do without. Those include Apple CarPlay, Android Auto, in-vehicle concierge and in-vehicle voice texting.