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Discussion Starter #1


I thought I would post this here since the Trax is trying to cater to customers that want tech. According to a JD Power Study 20 percent of new vehicle owners have never used 16 out of the 33 technology features they were questioned about.

For example, automatic parking wasn't used by 35% of drivers, and 33% of drivers don't use their heads-up display.

J.D. Power says that neglecting a new technology feature in the first 30 days of ownership will usually lead to that feature never being used. The study pins the responsibility of getting customers using new technology on the dealers, as buyers had a much higher likelihood of using a new technology feature if it was explained to them in the dealership.

The study also looked at which features drivers did not want, with 20 percent of owners pinpointing 14 features they could do without. Those include Apple CarPlay, Android Auto, in-vehicle concierge and in-vehicle voice texting.
Do you guys use all the tech features in the Trax?
 

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The problem is that the user interface supplied by most car makers is garbage. The MyLink stereo is no exception, which is why I ripped mine out in favor of a Pioneer deck that supports Android Auto.
 

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I can see that as being true. not many people actually read though the manual instead they just use it as they go and learn as they go, a lot of times not knowing what else they don't know.
 

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Discussion Starter #4
I think that AndroidAuto and Apple CarPlay will be a big turn for this. If your car interface is set up very similar to your smartphone, you shouldn't have much of a problem figuring out your car.
 

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The in-vehicle concierge sounds useless but I assume most people will take a bit of time to get used to all of the extra tech options that they never had in their older cars. That and the user interface is too complicated in some cars. I couldn't even operate the navigation system in my friend's car... Not sure how much better the Trax interface is.
 

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Discussion Starter #6
I bet there are some features that do things for you, but people just don't use them anyway. For example, I use the stairs often even though the elevator is there. I don't always use cruise control even if its there.
 

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If you read the report, the percentage who do use the features is actually higher than I would have expected.

The people who wrote the report gave it a negative slant that isn't actually in the data they collected. They seem to want to confirm some preconceived conclusion.
 

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Discussion Starter #8
The percentages aren't crazy high, but when you consider people have opted in for those features it is pretty high in my opinion.
 

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I bet they even have the system setup so once connected to the internet it sends data back about what apps you've used, frequency, etc.

That information is vital, vital enough that companies pay big for it.
 

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Discussion Starter #10
That wouldn't surprise me. Chevy totally has an interest in knowing what is being used and how much. I mean if no one is using it, then why sell it?
 

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A lot of major brands probably do this, best way to understand who's buying and to know how to keep them and get more. I think this has been most common in the smartphone world.
 

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Discussion Starter #12
One of the best things for businesses in the modern world is to have completely accurate data on so many things. No more guessing. They know who bought what when, blah blah blah. It's about interpreting the data, not guessing what people want. Or even asking them. Some people ask for things, but they don't actually want that. As is the case with the OP of this thread.
 

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One of the best things for businesses in the modern world is to have completely accurate data on so many things. No more guessing. They know who bought what when, blah blah blah. It's about interpreting the data, not guessing what people want. Or even asking them. Some people ask for things, but they don't actually want that. As is the case with the OP of this thread.
A big problem is that the big car manufacturers are utterly awful at designing software that people actually want to use. With the advent of Apple CarPlay and Android Auto, that will likely start to change, but only if car makers actually adopt it. MyLink for instance is terrible - it's no surprise that people don't use the built in Pandora or Slacker streaming when they can just use their phone instead.
 

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Discussion Starter #14
It's important for developers to be able to submit apps. That is the strength of smart phones. So many apps to choose from. It's more complicated with a car because of safety concerns, but I'm sure there is way more out there that would be useful in the infotainment system than what exists now.
 
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