So this is the Generals new, old PR strategy I see...
And a closer look at some of the other awards that Barra won last year suggests that they were not merely spontaneous outpourings of support for Detroit’s first female CEO, but something considerably more cynical. Prior to the NWHM debacle, Barra was awarded something called “The Appeal of Conscience” award for “encouraging a standard in which corporate America and global corporations accept responsibility.” But, as an enterprising Redditor points out, the gala program lists GM as an “underwriter” for the event and GM’s then-Senior Vice President of Global Public Policy Robert Ferguson as a “co-chair” of the dinner. Though it’s not clear what these sponsorships cost GM and its officers for the 2014 Appeal Of Conscience Awards, a solicitation for the previous year suggests the “underwriter” level cost $100,000 that year. CharityNavigator also indicates that the Appeal Of Conscience Foundation does not have a conflict of interest policy, raising even more questions about the role of GM’s sponsorship in securing Ms. Barra’s award.