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Discussion Starter #1
So this is the Generals new, old PR strategy I see...

http://dailykanban.com/2015/01/gms-award-winning-pr-strategy/

And a closer look at some of the other awards that Barra won last year suggests that they were not merely spontaneous outpourings of support for Detroit’s first female CEO, but something considerably more cynical. Prior to the NWHM debacle, Barra was awarded something called “The Appeal of Conscience” award for “encouraging a standard in which corporate America and global corporations accept responsibility.” But, as an enterprising Redditor points out, the gala program lists GM as an “underwriter” for the event and GM’s then-Senior Vice President of Global Public Policy Robert Ferguson as a “co-chair” of the dinner. Though it’s not clear what these sponsorships cost GM and its officers for the 2014 Appeal Of Conscience Awards, a solicitation for the previous year suggests the “underwriter” level cost $100,000 that year. CharityNavigator also indicates that the Appeal Of Conscience Foundation does not have a conflict of interest policy, raising even more questions about the role of GM’s sponsorship in securing Ms. Barra’s award.
 

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It certainly smells a bit fishy to give an award to the leader of a corporation that is sponsoring the event. Basically all awards are bullsh*t anyway.
 

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Discussion Starter #3
It certainly smells a bit fishy to give an award to the leader of a corporation that is sponsoring the event. Basically all awards are bullsh*t anyway.
hard hitting analysis... but the bullshi works, so what does that say about consumers?

GM’s awards-centric strategy is hardly a thing of the past: just last week, CEO Mary Barra claimed that recent awards prove that GM is indeed a new company and that “we are there to win.” Barra’s statement was deeply ironic, as touting award wins as a sign of success is precisely the kind of “leadership” that allowed GM to ignore its failures on the market for decades. In fact, under Barra’s leadership GM is not simply falling back on awards to burnish its underperforming vehicles, it’s relying on awards to polish Barra’s image as well. Worst of all, it appears many of these awards are effectively bought and paid for.
 

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I'm not sure that "winning" should really be the main focus of auto companies. They should just try to make good quality products. The whole political wrangling to get awards for your company and cars just seems frivolous ultimately. I think that awards have less o do with the vehicles than it does to do with just talking and schmoozing and such.

Did GM use wards to side step product problems before? Examples?
 

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Discussion Starter #5
I'm not sure that "winning" should really be the main focus of auto companies. They should just try to make good quality products. The whole political wrangling to get awards for your company and cars just seems frivolous ultimately. I think that awards have less o do with the vehicles than it does to do with just talking and schmoozing and such.

Did GM use wards to side step product problems before? Examples?
And therein lies the issue... GM takes awards as indications of good quality products, not customer feedback, sales figures and internal monitoring...

In the past GM behaved the same way and pointed to their trophy case whenever coming under criticism...
 

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Discussion Starter #7
they're honestly making more excellent product now then they ever have before, they don't need to be behaving this way...
 

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they're honestly making more excellent product now then they ever have before, they don't need to be behaving this way...
or maybe they figured while they're going good, might as well shoot even higher. BUT of course now that the interwebz knows, it's not looking so good after all.
 
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