GMC's CEO Duncan Aldred recently told Automotive News that the brand would be served well by the addition of a subcompact crossover to its lineup.
“I keep telling everyone, ‘How can General Motors’ truck brand not be in the fastest-growing segment in the industry, an SUV segment?'”The counter argument to a Trax-based GMC vehicle is that it would eat away at sales of the Buick Encore. Both vehicles would be sold at the same dealerships.
Aldred addressed that criticism by saying, "We’ve got to build world-class brands. If the first thing we do is ask, ‘Well, hasn’t Buick got one?’ Then we’re constantly suppressing one brand for another.”