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Cool read

http://www.autonews.com/article/20150209/RETAIL03/302099953/how-chevy-pulled-off-its-super-bowl-blackout

Chevrolet's Super Bowl "Blackout" was more than a typical ad.

Instead, it was a calculated piece of showmanship, relying on trickery, timing and surprise.

The approach was risky, but it worked. And it gave Chevrolet, which has received its share of criticism for tepid advertising in recent years, very welcome praise.

The spot for the Colorado midsize pickup included a simulated power outage that temporarily turned viewers' TV screens black.
 

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It was alright. I'd give it a B+ as far as Super Bowl ads go. It is nice that they took a risk, but I don't think that it is the most memorable Super Bowl ad of the year.
 
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