I finally saw an online Chevy Trax Commercial!

3922 Views 5 Replies 3 Participants Last post by chevyfan, Jan 29, 2015

TrainTrax

Discussion Starter · Jan 23, 2015 (Edited by Moderator)

Recently we have been having some conversations about Chevrolet's strategy in advertising the Trax exclusively online. This is apparently to focus on attracting a younger audience, and I imagine it would also cut down on the cost of advertising. Well, for quite a while I hadn't seen any ads online at all, but then the other day I finally saw an ad placed under an auto news article that I was reading.

The advertisement is called Beyond the City and it shows the Trax as a city car that is capable of adventure too. It certainly focuses on young people as it shows them adventuring and also taking some pictures with their smartphones. The tagline at the end of the commercial is "It's the new adventure" and the hashtag "#thenewadventure" is written across the screen.

So it turns out that the Chevy Trax's online ad campaign is connecting with people in Canada. The ad itself is not the most exciting one that I have ever seen, but it is acceptable. The other thing that I will say about the commercial is that it is unclear why they aren't leaving the city limits. Please let me know if you "get it" because I don't.

What do you think of the Trax's all online strategy, and do you like this first commercial that we have come across?

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Kooper

· #2 · Jan 23, 2015

This was a television campaign first, later adopted for online use. I wish GM wasn't so lazy

What they're saying is that you don't need to leave the city to find an engaging driving experience, that the reason for all the exhilirating shots of the TRAX barrelling through alley ways, traffic parting like the red sea for the privileged and progressive Trax... An urban adventure...

I wasn't a fan of it when I first came across it a year or two ago, and I'm not a fan of it now...

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chevyfan

· #3 · Jan 24, 2015

I think they can do much more to promote it overall, online and offline.

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Kooper

· #4 · Jan 25, 2015

Of course, if only they would get themselves a CMO..

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Kooper

· #5 · Jan 29, 2015

Here's another focused on Trax Cargo cap...

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chevyfan

· #6 · Jan 29, 2015

Kooper said:
Here's another focused on Trax Cargo cap...

http://www.youtube.com/watch?v=VxeKNaHDZxM

Great promo, since this is one of the things people will be interested in when deciding whether to get it or not, i like that they targeted this specific need

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