I just like them for the fact that I can have all the fuel efficiency of a regular entry-level sedan and the space of a bigger vehicle.
Millennial driving CUV boom
It seems like the common thought that millennials (people born between 1980-2000) don't like cars and aren't going to buy them is simply not true. Car companies have been chasing after millennials and their money for a while now, and it seems like their pursuit is finally paying off. It seems that the recent CUV boom in both production and sales is just the thing that solved this problem.
Car companies have been producing CUVs like crazy recently. Cars like the Chevy Trax, Jeep Renegade and Honda HR-V are coming out soon, and even on the luxury side we have cars like the Audi Q3, BMW X1, Lexus NX and Mercedes-Benz GLA are being produced as entry-level luxury vehicles. So why are all these vehicles being built? Well, its because of the data!
Generally, CUV popularity has been on the rise with millennials. In 2008, 13.2% of millennials said that they were considering a compact car. That number has dropped to 9.7% in the current year. On the other hand, CUVs in 2008 were being considered by 6.4% of Millennials. Now that number has increased to 7.5%. So CUVs aren't quite as popular as sedans, but they are gaining quick.
When you consider that Gen Y (millennials) buys 26% of cars compared to Gen X which buys 24% of cars, you can see why companies have been focusing on CUVs.
Why do millennials like CUVs? Well the thought is that millennials are more active, so they like to be able to fit things like a bike into the back trunk. They are also getting to the age that they may want to start families, which a CUV would be well-suited for.
Are you a millennial? Why do you want a CUV? Do you think the CUV trend will continue to grow stronger?
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Ok few issues here. Do you have actual purchase data? Because I'm perpetually considering buying a F-16 Tomcat![]()
It seems like the common thought that millennials (people born between 1980-2000) don't like cars and aren't going to buy them is simply not true. Car companies have been chasing after millennials and their money for a while now, and it seems like their pursuit is finally paying off. It seems that the recent CUV boom in both production and sales is just the thing that solved this problem.
Car companies have been producing CUVs like crazy recently. Cars like the Chevy Trax, Jeep Renegade and Honda HR-V are coming out soon, and even on the luxury side we have cars like the Audi Q3, BMW X1, Lexus NX and Mercedes-Benz GLA are being produced as entry-level luxury vehicles. So why are all these vehicles being built? Well, its because of the data!
Generally, CUV popularity has been on the rise with millennials. In 2008, 13.2% of millennials said that they were considering a compact car. That number has dropped to 9.7% in the current year. On the other hand, CUVs in 2008 were being considered by 6.4% of Millennials. Now that number has increased to 7.5%. So CUVs aren't quite as popular as sedans, but they are gaining quick.
When you consider that Gen Y (millennials) buys 26% of cars compared to Gen X which buys 24% of cars, you can see why companies have been focusing on CUVs.
Why do millennials like CUVs? Well the thought is that millennials are more active, so they like to be able to fit things like a bike into the back trunk. They are also getting to the age that they may want to start families, which a CUV would be well-suited for.
Are you a millennial? Why do you want a CUV? Do you think the CUV trend will continue to grow stronger?
Point being is indication of interest is not a conversion. So they cant be driving the boom unless they are the leading volume buyers, plain and simple. Second Gen Y has a much larger bracket than Gen X is typically given. Gen X is seen to span a decade, while millennials are said to be spread out over 2 decades.
What makes Gen Y thought of as more active? Because what I see are screens screens and more screens, oh they ride their bikes to work?
Again I want to see conversion data because Gen Y is notoriously unemployed and Gen X have money, so they can say Millennial all they want, but what they really want are DOLLARS.
Lastly its no demographic that is driving the CUV boom, its the manufacturers. They benefit from selling light trucks over sedans, its plain and simple mercantilism...
Yea I'd imagine it stays pretty cold there for most of the year. Must be beautiful for the short time of year that the weather gets nicer though. Here's what I found.
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