i can even see this same strategy being used in other nations that require smaller cars, it might be almost a rinse wash repeat thing for them
The bolded is what I find intriguing. Its long been known that the Chinese are bonkers for anything American. Well how could the TRAX be a smash success in China if it wasn't sold in America as well? If you recall that was the key reasoning behind keeping Buick alive.Aound the world, General Motors Co. will heavily market the starring role of a yellow Chevrolet Camaro in the next "Transformers" movie. Except in China.
There, the automaker will focus on promoting a compact sport utility vehicle — the Trax — that also will appear in "Transformers: Age of Extinction," a potential blockbuster that Paramount Pictures will release June 27.
The Trax is expected to be a niche vehicle in the U.S., but it's key to the company's strategy in China. The marketing arrangement — the placement of an American car in an American film to target Chinese audiences — is pioneering, product-placement experts said.
Considering those vehicles are not available, or scarcely available, yes people will notice it. Especially if they're told to notice it. Ever realize how once you learn a new word it starts to pop up everywhere. Same concept.I just don't see how the Trax can really take a starring role in a movie like Transformers. I don't find it to be that thrilling of a vehicle. It will be beside supercars, and muscle cars, and you expect people to take notice of the Trax? Good luck.