When you think Transformers you think Camaro, well chevy wants to focus on the TRAX instead, in china at least...
The bolded is what I find intriguing. Its long been known that the Chinese are bonkers for anything American. Well how could the TRAX be a smash success in China if it wasn't sold in America as well? If you recall that was the key reasoning behind keeping Buick alive.Aound the world, General Motors Co. will heavily market the starring role of a yellow Chevrolet Camaro in the next "Transformers" movie. Except in China.
There, the automaker will focus on promoting a compact sport utility vehicle — the Trax — that also will appear in "Transformers: Age of Extinction," a potential blockbuster that Paramount Pictures will release June 27.
The Trax is expected to be a niche vehicle in the U.S., but it's key to the company's strategy in China. The marketing arrangement — the placement of an American car in an American film to target Chinese audiences — is pioneering, product-placement experts said.