Awesome
Looking forward to seeing these ads.
Looking forward to seeing these ads.
1 - 20 of 25 Posts
Then why bring up old spice in the first place? Regardless because LOL, you just said exactly what you said I said was wrong
If you're in the store and your only interaction was a commercial that has told you nothing about the brand, sure you'll remember the brand but why should you choose that brand over the brand you already know and love. Advertising is INFORMATION, Content is ENTERTAINMENT, advertising is what keeps the content on the air. Advertising is not art, and when it masquerades as such its overstepped its boundaries and become ineffective. History is littered with entertaining and witty campaigns that won tons of awards yet cratered sales or market share.
This is the point you're missing, a positive brand impression means nothing if the TRAX as a product does not square with your needs as a purchaser. Satan has TONS of brand recognition but no one wants to deal with him. If as a purchaser you don't know features and benefits of the TRAX, you've only seen half of an arty, edgy, perhaps ironic, overstylised, idealized youtube advertisement how do you know the trax squares with your needs?
And you're also completely ignoring the fact that by skipping mainstream channels you're leaving a huge chunk of potential buyers in the dark (ones with cash to boot). Its rote arrogance to position this vehicle ad wise in millennial exclusive channels, because you know who is going to love this vehicle, Grandma, or the empty nesters who have in fact heard about the HR-V or the CX-3 or the Renegade from mainstream channels while watching American Idol (or whatever the show is nowdays)
They’re aiming at an idealized demo and completely forgetting that money is what purchases cars, not hopes and dreams. But I suppose this is the logic you get from a company still without a Chief Marketing Officer...
I think that you are undervaluing what an emotional impression does to a person. It may not be enough to sell them the vehicle right off the bat, but it gets them interested enough to look more deeply at it. I don't see why this is hard for you to accept.Then why bring up old spice in the first place? Regardless because LOL, you just said exactly what you said I said was wrong
If you're in the store and your only interaction was a commercial that has told you nothing about the brand, sure you'll remember the brand but why should you choose that brand over the brand you already know and love. Advertising is INFORMATION, Content is ENTERTAINMENT, advertising is what keeps the content on the air. Advertising is not art, and when it masquerades as such its overstepped its boundaries and become ineffective. History is littered with entertaining and witty campaigns that won tons of awards yet cratered sales or market share.
This is the point you're missing, a positive brand impression means nothing if the TRAX as a product does not square with your needs as a purchaser. Satan has TONS of brand recognition but no one wants to deal with him. If as a purchaser you don't know features and benefits of the TRAX, you've only seen half of an arty, edgy, perhaps ironic, overstylised, idealized youtube advertisement how do you know the trax squares with your needs?
And you're also completely ignoring the fact that by skipping mainstream channels you're leaving a huge chunk of potential buyers in the dark (ones with cash to boot). Its rote arrogance to position this vehicle ad wise in millennial exclusive channels, because you know who is going to love this vehicle, Grandma, or the empty nesters who have in fact heard about the HR-V or the CX-3 or the Renegade from mainstream channels while watching American Idol (or whatever the show is nowdays)
They’re aiming at an idealized demo and completely forgetting that money is what purchases cars, not hopes and dreams. But I suppose this is the logic you get from a company still without a Chief Marketing Officer...
Advertisements today at the best are both content and an advertisement. By melding them both together people are being entertained and advertised to at the same time. There are many examples. Product integration, news stories that are sponsored by companies, or advertisements that are so beautiful that they are art. There is a documentary you should watch called Art & Copy. It goes over the connection between art and advertising. I think it would be quite enlightening for you.
1 - 20 of 25 Posts
