Looking forward to seeing these ads.
Looking forward to seeing these ads.
never seen the ad but from the sounds of it, it's something worth looking into.The digital space definitely gives some more interesting options for ads. Did you guys see the ad for the Civic/ Civic Type R. There are two versions one good and one evil and you can switch between them while watching the ad. Just interesting things like that that aren't possible on tv.
if the base model civic actually comes like that, being hatch-like, then i could very well forget the idea of buying a trax. at the very least i'll consider it.
The two best ways to advertise today is to make your advertisement a high-quality piece of entertainment. This would be a viral video of some kind that people watch for entertainment value and share with others. Something like the Old Spice commercials.Another thing i have noticed are pranksters seeming to be promoting products in their video's, which is a great way to go about things. Follow the trends and embed your product in that.
Lets get this straight, people don't watch advertisements for fun, and the ones they do watch for 'fun' aren't really effective. Because fun does not = product features and benefits (which is what sells products, not greased up models fondling products shared perpetually on facebook)The two best ways to advertise today is to make your advertisement a high-quality piece of entertainment. This would be a viral video of some kind that people watch for entertainment value and share with others. Something like the Old Spice commercials.
The other way is integrating products into entertainment. Like GM vehicles in Transformers or what not.
If GM does a good job making their ads then people will watch for fun instead of enduring because they can't turn them off.
Especially when you look at it versus competitor data (who didnt have the Old Spice Man), the incentive was buy one get one free, not a man in a towel, and thats the difference. One induces and tangible engagement with the brand (buy one get one, induces a buy) while the other induced a simulated interaction (sure we shared it but we didn't buy it)The bottom line: Mr. Mustafa and Wieden & Kennedy are clearly selling some body wash, but they may not be responsible for the bulk of Old Spice's sales gain this year.
Consider the four weeks ended June 13, possibly the best month ever for P&G body wash. Old Spice's sales were up 106% from the prior-year period, jumping 4.8 share points in a category that grew 17.7%. But sales of Gillette body wash, also backed by buy-one-get-one-free coupons and by TV ads (but not Mr. Mustafa), were up a lot more, 277% and 3.9 share points, though it's by far a smaller brand in the category.
There's a reason they call it a 'Marketing Mix' because there is no be all end all solution to advertising, you need to be diverse, you need to be straightforward and most importantly you need to move product.Good points.
Tough to suggest how they should go about marketing and advertising it effectively.
I find this statement very untrue. There are some ads that are fun to watch but aren't good advertisements, but to say that any ad that is fun to watch is not effective is just plain wrong. Ads can be fun to watch and entertaining while also informative.Lets get this straight, people don't watch advertisements for fun, and the ones they do watch for 'fun' aren't really effective. Because fun does not = product features and benefits (which is what sells products, not greased up models fondling products shared perpetually on facebook)
Alright I am not going to get into a debate of the specifics of the Old Spice ad campaign (though I will say that I have Old Spice wash in the shower at home.)
We are talking about youtube or digital ads. If an ad is done properly and is effective it should be able to entertain you while also giving you information about a product. it could also peak your interest so that you go looking for more information or perhaps when you are at the store and see the brand on the shelf you remember the ad campaign.
With cars, its not like people go out to buy one on a regular basis. Ads are aiming to make a positive brand impression, a memory, so that when you do decide to buy a car, you think "hey, maybe I'll check out the Trax."
I find this statement very untrue. There are some ads that are fun to watch but aren't good advertisements, but to say that any ad that is fun to watch is not effective is just plain wrong. Ads can be fun to watch and entertaining while also informative.
I think that you are undervaluing what an emotional impression does to a person. It may not be enough to sell them the vehicle right off the bat, but it gets them interested enough to look more deeply at it. I don't see why this is hard for you to accept.Then why bring up old spice in the first place? Regardless because LOL, you just said exactly what you said I said was wrong
If you're in the store and your only interaction was a commercial that has told you nothing about the brand, sure you'll remember the brand but why should you choose that brand over the brand you already know and love. Advertising is INFORMATION, Content is ENTERTAINMENT, advertising is what keeps the content on the air. Advertising is not art, and when it masquerades as such its overstepped its boundaries and become ineffective. History is littered with entertaining and witty campaigns that won tons of awards yet cratered sales or market share.
This is the point you're missing, a positive brand impression means nothing if the TRAX as a product does not square with your needs as a purchaser. Satan has TONS of brand recognition but no one wants to deal with him. If as a purchaser you don't know features and benefits of the TRAX, you've only seen half of an arty, edgy, perhaps ironic, overstylised, idealized youtube advertisement how do you know the trax squares with your needs?
And you're also completely ignoring the fact that by skipping mainstream channels you're leaving a huge chunk of potential buyers in the dark (ones with cash to boot). Its rote arrogance to position this vehicle ad wise in millennial exclusive channels, because you know who is going to love this vehicle, Grandma, or the empty nesters who have in fact heard about the HR-V or the CX-3 or the Renegade from mainstream channels while watching American Idol (or whatever the show is nowdays)
They’re aiming at an idealized demo and completely forgetting that money is what purchases cars, not hopes and dreams. But I suppose this is the logic you get from a company still without a Chief Marketing Officer...