Chevrolet will begin advertising the Trax in early 2015. According to Chevrolet global marketing boss Tim Mahoney, almost all of these ads will take place in the digital space.
There will still be a few ads for the Trax on TV in urban markets. These areas are said to have more desire for a Trax than a Silverado. Aside from the tv commercials, the Trax will be advertised online in a series of short films that are made to appeal to a young audience.
It is a advertising strategy that we haven't seen too much before. Young people do spend far more time online than they do watching tv though. If that is the market that Chevy wants to go after, than this should work out.
Would you be more likely to be reached through television ads or online ads?
http://www.4wheelsnews.com/2015-che...ampaign-will-be-almost-exclusively-digital-a/
There will still be a few ads for the Trax on TV in urban markets. These areas are said to have more desire for a Trax than a Silverado. Aside from the tv commercials, the Trax will be advertised online in a series of short films that are made to appeal to a young audience.
It is a advertising strategy that we haven't seen too much before. Young people do spend far more time online than they do watching tv though. If that is the market that Chevy wants to go after, than this should work out.
Would you be more likely to be reached through television ads or online ads?
http://www.4wheelsnews.com/2015-che...ampaign-will-be-almost-exclusively-digital-a/